When people ask about your business model, they often mean "how will you make money"? A complete answer to that question touches on a number of issues. We'd suggest that, as proposed in the book Business Model Generation by Alexander Osterwalder and Yves Pigneur, that a broader definition of "business model" would take 9 factors into account:
The Business Model Generation book provides a Business Model Canvas tool to help you visualize your business model. That's discussed in the next section.
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