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Exec Summary Hot Seat
Grab Them by the Eyeballs and Force them to Read
Picture this: You're an investor with 30 minutes to get through a stack of executive summaries and business plans. Your goal is to find one with a story you can't stop reading. Each document has 5 seconds to make you care; if it doesn't, you reject it – Boom! – and pick up the next.
Back to reality: You're a founder, you need capital, and you have 5 seconds to tell a story that grabs investors by the eyeballs and forces them to read. You may be an engineer, but you need to write like your future depends on it.
Learn how to make your opening paragraph a compelling read in this hot seat workshop. Led by business writer Debra Hemminger, attendees will:
• Evaluate and revise first paragraphs written by three participants,
• Create a checklist of traits that make a compelling first paragraph,
• Use the checklist on their own first paragraphs to create an action plan.
Bring the first paragraph of your exec summary to this event and get feedback from the group!
Better yet, email your first paragraph to Debra@BeyondtheOutline.com by May 8 with subject line "Hot Seat" to get even more feedback.
Debra Hemminger, owner of Beyond the Outline, is a writer and editor who specializes in making complex work clear and compelling. With a true fan-girrrl passion she writes for science and tech companies, creating a sizzling, snapping connection to their general audience.
When: Thursday, May 22, 4pm-5:30pm
Where: OTBC, 8305 SW Creekside Pl, Beaverton, OR (directions)