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Aug. 1 topic: If you Build it, will they Buy it?

Aug. 1 topic: If you Build it, will they Buy it?

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An Introduction to Customer Development  

That's the question we'll talk about at the Thursday, Aug. 1 Roundtable discussion.  The sad fact is that 75% of venture funded companies fail to deliver any return to investors.  To improve the odds, serial entrepreneuur Steve Blank created the Customer Development process - an entirely new way to think about what a startup is and what a startup should be focused on to increase its odds of success.  

Watch our overview of the Customer Development process online, now for free: click here.  It describes the 4 steps in the Customer Development process, with particular focus on the first step: Customer Discovery.

Discuss Customer Development, and how it can help your startup beat the odds at our Thursday, Aug. 1 Roundtable discussion ($10, including snacks and beverages).  Use the "Register now" link.

What: Customer Development Roundtable discussion
When: Thursday, Aug. 1, 4pm
Where: OTBC (directions)
Cost: $10 (but watching the online presentation is free!)

Register now for

Upcoming Roundtable topics:

  • How to Build a Realistic Funding Plan on Aug. 8, 4pm to 5pm 
     
  • How to Size and Segment a Market  on Aug. 15, 4pm to 5pm 
     
  • How to Develop a Go to Market Plan on Aug. 22, 4pm to 5pm 
     
  • How to Make Sure your Company Owns it's Intellectual Property (and Why That is Critical)  on Aug. 29, 4pm to 5pm

 

Summer Camp 2013 Marketing Partners:

         

Questions?

Contact OTBC via our Contact Form or call us at 971-223-4660!

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